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When you visit, we collect information about all visits to the website. We use this information to improve your user experience, assess the use of the individual elements on and to support our marketing.

Here you can read about the information we collect, how we process the information, what we use it for, who has access to the information and how you can contact us regarding cookies and privacy policy.

The collection of personal customer information on takes place within the framework of existing legislation and the EU's General Data Protection Regulation (GDPR). automatically registers IP address and data regarding your movements between different pages and services on the website. If you sign up for our newsletter, we also register this so that we can make it easier for you next time.

In this connection, we use various analysis tools, such as Google Analytics, which help us collect statistical information about the use of and make it a better experience for you. collects information from users from four sources:

  • From cookies when you visit our websites, e.g. IP address, country, pages viewed, categories viewed, brands viewed, interaction/clicks and searches.
  • From purchase , e.g. demographic data, email address, payment information, order amount, discount level, brands and frequency. Included is the sending of transactional emails, e.g. order confirmation, shipment confirmation, refund confirmation and invoice.
  • From user behavior and engagement in the sent communication (e-mail, SMS, direct mail or telephone), e.g. opening rate, click rate and time spent reading the emails, sender domain and type of email client.
  • From credit rating from third party rating company.

The purpose of collecting the information serves different areas:

  • Obligations . To fulfill our obligation to you as a customer or user of our service – such as e.g. purchasing, invoicing, customer service.
  • Customer service . To be able to perform customer service via e-mail, SMS or telephone. Answer questions in relation to your order or previous orders, correct errors and guide the customer.
  • Marketing . To display inspiration, product offers/services and personal recommendations via web, e-mail and via third-party marketing.
  • Customer experience . To improve the customer experience when interacting with , such as development of new functions, services and products. This also includes managing, protecting, operating and maintaining our websites, system administration and security and consenting to aggregate statistics about site usage, purchases and to improve understanding of our customer preferences.
  • Fraud and risk . To prevent fraud and perform risk assessment.
  • Legislation . To comply with applicable legislation.

7.1 Profiling forms individual customer profiles based on collected data about you across all data sources/categories, e.g. browsing behavior along with your purchases. We combine and analyze this data with the aim of improving your experience at and to tailor personal offers and services as well as to define the frequency of communication.

7.2 Time period for data storage
We retain your personal information for the period necessary to fulfill the purposes outlined in these Terms of Sale and Delivery, unless a longer retention period is required or permitted by law for legal, tax or regulatory reasons or other legitimate business purposes .


Period of time

Marketing purposes for

3 years after your last activity, e.g. purchase, communication activity or visit to our websites.

If you have given your permission for marketing (email) and as long as we have your permission.

Order history and obligations to fulfill orders on

7 years or as long as we are obliged to in order to comply with the necessary legal requirements.

Customer service for

3 years or as long as we are obliged to in order to comply with the necessary legal requirements.

Customer experience for

3 years after your last activity, e.g. purchase, communication activity or visit to our websites.

If you have given your permission for marketing (email) and as long as we have your permission.

Fraud and risk assessment for

3 years or as long as we are obliged to in order to comply with the necessary legal requirements.

Comply with legislation for

As long as we are obliged to comply with the necessary legal requirements.


7.3 What is a cookie?
When you visit , cookies are stored on your computer. A cookie is a small text file that is stored in your browser in order to recognize your computer on repeat visits. There is no personally sensitive information stored in our cookies.

Virtually all websites use cookies. They are located on your own computer as an aid to yourself, helping to analyze how the website is used so that the user experience can be improved. In several cases, cookies may be necessary to be able to provide a certain service on the website.

The information in your cookies is sent between your browser and a web server and contains e.g. information about user settings and how the website is used.

What are cookies used for at ?

7.3.1 Browsing
When you visit , we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of individual elements on and to support our marketing.

7.3.2 Analytical tool
We use various analytical tools, such as Google Analytics, which helps us collect statistics about the use of to give you a better experience.

To determine who visits our websites, we use cookies to keep demographic and user-related statistics. In this way, we get the opportunity to adapt and create content and services that match your and other users' interests and wishes. Below you can see the purposes for which cookies are used on

7.3.3 Third party cookies uses a number of third-party services on our pages. These services sometimes also use cookies. You can choose to reject third-party cookies in your browser by following this link:

Among other things, third-party cookies are used to create statistics on your visits to , here we use the cookie to, for example, know which pages you visit and how long you are on them. Here we use the Google Analytics system provided by Google.

You can opt out of Google Analytics here:

7.3.4 Marketing/re-targeting also works with companies to improve our online advertising to ensure that you only see relevant ads. In this connection, we use the following suppliers: Facebook, Instagram and Google. contains third-party components such as "Facebook Recommend", "Facebook likes" or "Google+". These third-party components cause the owner of the third-party component, such as Facebook or Google, to receive technical data about your browser, IP address and which pages you visit on and similar. The processing carried out by the owner of the third-party component is beyond our control and is solely between you and the owner of the third-party component. uses these components to link directly to our social media pages and thereby ensure easy navigation for you as a customer.

7.3.5 How do I avoid cookies?
If you do not wish to receive cookies, you can either block all cookies, delete existing cookies from your computer or receive a warning before cookies are saved.
We recommend that you read our entire cookie policy thoroughly before you consider making changes to your cookie settings on your computer and also read about cookies on other websites.
A change in cookie settings can lead to a degraded user experience when you visit our and other websites.
You should be aware that if you do not accept cookies, there may be functionality on that does not work.

7.4 Information to third parties
Third-party suppliers will generally only receive and pass on your information to the extent that it is necessary for them to provide their specific services. Certain third-party providers, such as payment gateways and other transaction services, have their own privacy policy for the information we are required to provide in connection with your purchase-related transactions. We recommend that you familiarize yourself with these regulations so that you have insight into how your data is processed by these suppliers.

7.4.1 Third parties who receive information

  • Quickpay/Pensopay (Payment)
  • Mobilepay (Payment)
  • Webshipper (Administration of GLS deliveries)
  • Klaviyo (If signed up)
  • Trustpilot (User reviews)
  • Storebuddy (Accounting)
  • E-conomic (Accounting)


7.5 Contact regarding personal data
If you want access to the information registered about you with us, you must contact: . If incorrect data has been registered, or if you have other objections, you can contact us at the same place. You have the opportunity to gain insight into what information has been registered about you, and you can object to a registration in accordance with the Personal Data Act.

As a customer, you have the right to access your collected data categories (articles 15, 16 and 17) and you can object to the registration according to the relevant rules of the EU General Data Protection Regulation (GDPR). Upon relevant request, we will update, change or remove personal information that we control, subject to the violation of any legislation.

We may refuse requests that are unreasonably repetitive, require disproportionate technical intervention (e.g. new system development or significant change to existing processes), affect other individuals' personal data, or requests that are extremely impractical (e.g. .information from backup systems). All inquiries regarding this must be addressed directly to customer service via e-mail

7.6 Protection of personal data
Our webshop is hosted by Shopify Inc. They provide the e-commerce platform that allows us to sell products and services to you. Your data information is stored and processed via Shopify Inc. servers, databases and applications. They store your data on secure servers behind a central firewall.

However, we cannot guarantee 100 percent security of data transfers via the Internet. This means that there may be a risk of others unjustifiably forcing access to information when data is sent and stored electronically. You thus submit your personal information at your own risk.

7.7 Who has access
The director of PremiumBottles has access to the information recorded about you.

The data controller at is Rasmus Hilstrøm Bach-Lauritsen/Director.

7.8 Complaint
You have the opportunity to complain about the processing of information and data concerning you. The complaint is submitted to the Danish Data Protection Authority.

You can contact PremiumBottles via:
Per telephone: 217 217 03

Or per letter to:
Gothersgade 135 at etc. 1123 Copenhagen K Denmark.

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